SHAKIR ANSARI

Boosted Emily Poulou’s social media engagement by managing content
creation and posting five times weekly for three months using RTP Social Genie.

Business Type

Emily Poulou

Live On

Location

Athens, Attiki

Work

Digital and Social Media Management

Categories

Client Objectives & Issues

Managed and enhanced Emily Poulou’s social media presence across multiple platforms, including Facebook, Instagram, X (formerly Twitter), LinkedIn, and YouTube. The project focused on consistent content creation, graphic design, and scheduling posts five times a week for three months using RTP Social Genie.

Primary Challenges

Audience Engagement:
Keeping the content fresh and engaging to sustain audience interest across various social media platforms.

Visual Consistency:
Ensuring that all content is visually cohesive and aligns with Emily Poulou’s brand identity.

Timely Posting:
Maintaining a consistent posting schedule to maximize reach and engagement.

Project Solution

Tailored Content Strategy:
Developed a customized content plan that reflected Emily Poulou’s brand values and resonated with her audience.

Graphic Design and Content Creation:
Designed visually appealing graphics and crafted engaging content tailored to each platform’s audience.

Automated Posting and Monitoring:
Used RTP Social Genie to automate the posting process, ensuring timely updates and allowing for consistent engagement tracking.

Technologies Used

RTP Social Genie:
Utilized for scheduling and automating social media posts across different platforms.

Design Tools:
Employed Adobe Creative Suite or Canva for creating content that is visually compelling and brand-consistent.

Social Media Platforms:
Managed profiles on Facebook, Instagram, X, LinkedIn, and YouTube.

Development Cycle

Timeline:
The project was executed over a 3-month period with a consistent posting schedule of five times a week.

Month 1:
Initial setup of social media profiles and content strategy formulation.

Month 2:
Ongoing content creation, graphic design, and regular posting.

Month 3:
Continuous content management, audience interaction, and strategy adjustments based on performance metrics.

Project Impact

Increased Social Media Reach:
Successfully broadened Emily Poulou’s online presence and strengthened her brand’s visibility across multiple platforms.

Enhanced Audience Interaction:
Maintained regular engagement with followers, fostering a stronger connection with the target audience.

Efficient Social Media Management:
Streamlined content management and posting, ensuring consistent and effective communication with the audience.

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