SHAKIR ANSARI

Support Lee Baker in Claris’ rebrand through strategic
marketing and brand consistency initiatives.

Business Type

Lee Baker

Live On

–

Location

Atlanta, Georgia

Work

Brand Rebranding

Categories

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Client Objectives & Issues

Assist Lee Baker in the rebranding process for Claris by developing and implementing a comprehensive branding and communication strategy.

Primary Challenges

Brand Coherence:
Ensuring that all aspects of the new brand are consistently applied across all platforms.

Effective Outreach:
Developing an effective strategy to communicate the rebrand to customers and stakeholders.

Engagement Maximization:
Leveraging social media and PR to maximize engagement and positive reception.

Project Solution

Branding Strategy Development:
Collaborate with Lee Baker to outline a clear branding strategy that aligns with Claris’ goals.

Marketing and PR Execution:
Implement marketing and PR campaigns to effectively announce the rebrand.

Social Media Management:
Oversee the adaptation and management of social media content to reflect the new branding.

Technologies Used

Marketing Automation Tools:
Employ tools for streamlined marketing management.

Social Media Scheduling Software:
Utilize advanced scheduling tools for consistent social media presence.

Development Cycle

Timeline: The project was successfully completed within 5 days.

Day 1:
Developed a comprehensive branding strategy and initial content outlines.

Day 2-3:
Executed marketing and PR campaigns to announce the rebrand.

Day 4:
Managed social media content updates and ensured brand consistency across platforms.

Day 5:
Reviewed public response, made final adjustments, and provided a wrap-up report.

Project Impact

Strengthened Brand Identity:
Establish a strong, coherent brand identity that resonates with the target audience.

Improved Public Perception:
Effectively communicate the new brand to enhance public perception and customer loyalty.

Transform your vision into reality

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