SHAKIR ANSARI

Design a flag that visually represents the
client’s brand for marketing use.

Business Type

Danielle Fisher

Live On

–

Location

Berkeley, California

Work

Graphic Designing

Categories

Client Objectives & Issues

Redesign a flag that embodies the client’s brand identity, ensuring the design is visually striking and suitable for their marketing needs.

Primary Challenges

Lack of Visual Identity:
Initially, the client’s flag design did not effectively convey their brand or message, making it less impactful in marketing efforts.

Poor Brand Representation:
The existing flag design failed to resonate with the target audience, resulting in missed opportunities for brand engagement.

Design Effectiveness:
The previous flag was not optimized for visibility or recognition, which is crucial for achieving its intended purpose

Project Solution

Visual Identity Overhaul:
Develop a new design for the flag that aligns closely with the client’s brand identity and marketing objectives.

Customized Design Solutions:
Utilize custom design elements that enhance the flag’s visibility and recognition at events and in promotional materials.

Quality Design Execution:
Implement high-quality graphic design practices to ensure the flag is both attractive and durable for various uses.

Technologies Used

Graphic Design Tools:
Adobe Illustrator will be used for vector-based designs ensuring precision and scalability, ideal for flag graphics. Adobe Photoshop will be utilized for image editing and refining visual details, ensuring the flag design is visually striking and high-quality.

Color Management Tools:
To ensure consistency in branding colors across various media, color management tools integrated within Adobe software will be utilized, allowing precise color matching and reproduction.

Development Cycle

Timeline:
The design process was completed within a compressed timeframe of 5 hours to meet the client’s urgent deadline.

Initial Consultation and Conceptualization:
Conducted a swift consultation to capture the client’s requirements and immediately moved into concept development using sketches and digital tools.

Design and Refinement:
Utilized Adobe Illustrator and Photoshop to create and refine the flag’s design, incorporating feedback dynamically to align closely with the client’s vision.

Finalization and Production Preparation:
Quickly finalized the design, prepared the files for printing, and ensured all specifications were clear for immediate production.

Project Impact

Rapid Delivery:
Demonstrated the ability to deliver high-quality, impactful designs within extremely tight deadlines, significantly enhancing client satisfaction.

Brand Presence Boost:
The swift creation and deployment of the flag allowed the client to enhance their presence at a crucial event, providing immediate visibility and brand reinforcement.

Demonstrated Capability:
Showcased the team’s capability to handle and execute urgent design tasks efficiently, reinforcing our reputation for reliability and quality under pressure.

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